• Social Media Correspondent - University of Kansas

    Job Locations US-KS-Lawrence
    Posted Date 1 month ago(6/22/2018 1:41 PM)
    # of Openings
  • Overview

    The Social Media Content Correspondent will act as an extension of the athletic department digital, branding and creative teams by collaborating with, conceiving and bringing to life imaginative content and disruptive ideas designed to enhance fan experiences on digital platforms and grow and engage college sports social/digital audiences, while also developing new revenue driving opportunities for IMG College.

    This individual must be a creative storyteller with a passion for and comprehensive understanding of College Sports and experience with graphic and motion design and the development of multi-platform social content strategies that captivates the intended audience, drives reach and engagement.

    This role will support the strategic objectives of IMG College, Kansas Athletics, and our partners through the development of innovative social media content that capitalize on emerging trends in digital content production and distribution.

    This role has a term of July 2018 - June 2019



    • Assist in daily management of various social media accounts, including, but not limited to scheduling of postings for articles, photo galleries, events, event promotion, fan interaction, and promotional activities
    • Assist in the creation of content for various social media platforms including but not limited to multimedia audio/video, animation, graphics, and sponsorable content
    • Act as a liaison between athletic department content team, IMG local sales teams and WME | IMG Digital team
    • Collaborate closely with athletic department content teams to write short and long-form copy in the defined voice and tone of each social media account, across all platforms Kansas is actively involved in
    • Evaluate, interpret, and decode performance analytics for the purposes evaluating content performance, fan/follower growth strategies, and improving community engagement
    • Expected to attend live events and produce social content in-game as coordinated by Kansas Athletics
    • Other duties as assigned


    • Bachelor’s Degree
    • Significant experience developing and/or maintaining a written “voice” for a major brand
    • Prefer advanced knowledge of graphic & motion design and video editing/production (including After Effects, Premiere Pro, and Photoshop)
    • Minimum 1-year experience successfully working in a creative production environment
    • Minimum 1-year experience in developing creative social content that has driven community engagement and results
    • Experience creating, evaluating, and reporting on objective-driven social media campaigns
    • Experience with social measurement and listening tools, such as Google Analytics, Facebook Insights, Twitter Analytics, YouTube Insights, Hootsuite, Sprout Social, and/or other such tools/services.
    • Demonstrate a proficient understanding of how all social platforms (Facebook, Twitter, Instagram, LinkedIn, and Snapchat) and their communities work, including emerging platforms
    • Prefer previous experience in sports industry and ideally in college athletics
    • Prefer previous experience working with a sales team
    • Ideal candidate will have experience with Doubleclick and Google AdWords.
    • Ideal candidate will have general understanding of photography
    • Ability to meet deadlines in a fast-paced, dynamic environment
    • Proven ability to collaborate with other content creators and stakeholders
    • Creative and strategic in nature with the ability to think outside the box and articulate “big ideas”
    • Unquestioned integrity and trustworthiness. Adherence to IMG, university, conference, and NCAA rules and regulations
    • Exceptional attention to detail and organizational skills
    • Exceptional verbal and written presentation and communication skills
    • Excellent proofreading skills; deep knowledge of grammar and style rules

    EEO Statement

    IMG College is an affirmative action-equal opportunity employer. It is the policy of IMG College not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, or veteran status.


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