Manager, Brand Marketing

US-GA-Atlanta
2 weeks ago
ID
2017-3825
# of Openings
1
Category
Marketing

Overview

IMG College is the nation’s leading collegiate sports marketing company, offering national, regional, and local multi-platform marketing opportunities targeting 190 million college sports fans – the largest and most attractive sports fan base.  IMG College employs more than 700 people in nearly 100 offices throughout the U.S. IMG College is a division of IMG Worldwide, a global sports, fashion, and media business.

 

In 2014, IMG was acquired by WME, a leading global entertainment agency.

 

IMG College Licensing is focused on licensing administration, brand protection, trademark infringement, etc.

Responsibilities

Please note the salary budget for this role is up to $50K.

 

  • Manage communication and administrative functions for College Vault, College Colors Day, Saturday Ritual, Holiday Cheer Section, Rock Your Colors, and other marketing initiatives as assigned by supervisor.
  • Work closely with Retail Development to have clear understanding of the college retail landscape, and to use that knowledge to further the growth of "college" at retail through marketing.
  • Develop marketing concepts for local, regional, and national marketing campaigns.
  • Sell marketing campaigns into local, regional, and national retailers.
  • Communicate with institutions, licensees, and retailers about proposed, on-going, and up-going marketing campaigns.
  • Develop and execute tactical marketing concepts that extend the overriding strategy of individual national marketing campaigns.
  • Work with internal Creative Services and external signage printers to develop various forms of marketing collateral for IMGCL marketing initiatives.
  • Work closely with Partner Services to ensure that all IMGCL-owned brands and marketing campaigns are maximized by participating institutions.
  • Cultivate relationships with and create opportunities for apparel and non-apparel licensees tied to IMGCL marketing initiatives.
  • Track progress of marketing campaigns from ideation through execution and post program analysis to ensure deadlines and goals are met.
  • Collect of performance data, images and other assets for use in marketing campaign recaps both for internal and external use.
  • Develop various types of presentations, including those showcasing current, upcoming, or past marketing campaigns using Power Point and other tools.
  • Develop and collect content for IMGCL and IMGCL partner social media outlets and other digital platforms used for promoting the sale of college merchandise.
  • Manage the collection of old logos and other vintage-inspired content for College Vault style guides.
  • Work closely with licensees of College Vault and other IMGCL-owned brands to forecast royalties on a quarterly and annual basis.
  • Assist with research efforts tied to new business and marketing opportunities.
  • Develop and update lists connected to IMGCL’s internal brands and marketing platforms.
  • Utilization of IMGCL’s systems to run reports, update information and seek institution approvals on pertinent projects.
  • Assist with amassing research and other data across various consumer demographics.
  • Attuned to all trends related to consumer marketing across all platforms.
  • Execute the Brand Marketing Division's annual goals and objectives as laid out by the Senior Director of Brand Marketing and Senior Vice President of Brand Development.

 

Qualifications

  • Bachelor’s degree or equivalent work experience
  • 3-5 years of experience preferred in consumer marketing, sports, sponsorships, or sales.
  • Proficiency with Microsoft Office Suite, especially Excel and Power Point.
  • Strong public speaking skills.
  • Excellent writing skills.
  • Ability to provide creativity and inspiration to projects
  • Preferred digital marketing experience, including social media
  • Strong organizational skills
  • Ability to multi-task

EEO Statement

IMG College is an affirmative action-equal opportunity employer. It is the policy of IMG College not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, or veteran status.

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