Social Media Correspondent

US
2 months ago
ID
2017-3745
# of Openings
6
Category
Marketing

Overview

The Social Media Correspondent will act as an extension of the athletic department social content teams by collaborating with, conceiving and bringing to life imaginative content and disruptive ideas designed to grow and engage college sports social/digital audiences, while also developing new revenue driving opportunities for IMG College.

This individual must be a creative storyteller with a passion for and comprehensive understanding of College Sports and experience developing social content that captivates the intended audience, drives reach and engagement.

This role will support the strategic objectives of both IMG College and our partners through the development of innovative social media content that capitalize on emerging trends in digital content production and distribution.

 

These openings are located in the following locations: Knoxville, Tennessee; Austin, Texas; Ann Arbor, MI; Gainsville, FL

 

Temporary Role September 2017-June 2018

Responsibilities

  • Assist in daily management of various social media accounts, including, but not limited to scheduling of postings for articles, photo galleries, events, event promotion, fan interaction, and promotional activities
  • Assist in the creation of content for various social media platforms including but not limited to multimedia audio/video, slideshows, graphics, and sponsorable content.
  • Act as a liaison between athletic department content team, IMG local sales teams and WME | IMG Digital team.
  • Collaborate closely with athletic department content teams to write short and long-form copy in the defined voice and tone of each social media account, across all platforms, including emerging platforms
  • Evaluate, interpret, and decode performance analytics for the purposes evaluating content performance, fan/follower growth strategies, and improving community engagement.
  • Other duties as assigned.

Qualifications

  • Bachelor’s Degree
  • Minimum 1-year experience successfully working in a creative production environment
  • Minimum 1-year experience in developing creative social content that has driven community engagement and results
  • Demonstrated experience creating content for multiple social platforms with a clear understanding for what works best on specific social media channels.
  • Demonstrate a proficient understanding of how all social platforms (Facebook, Twitter, Instagram, Pinterest, Tumblr, and Snapchat) and their communities work, including emerging platforms
  • Prefer previous experience in sports industry and ideally in college athletics
  • Prefer previous experience working with a sales team.
  • General understanding of video editing/production and graphic design
  • Ideal candidate will be comfortable in front of and behind the camera
  • Ideal candidate will have general understanding of photography.
  • Ability to meet deadlines in a fast-paced, dynamic environment
  • Proven ability to collaborate with other content creators and stakeholders.
  • Creative and strategic in nature with the ability to think outside the box and articulate “big ideas”
  • Unquestioned integrity and trustworthiness. Adherence to IMG, university, conference, and NCAA rules and regulations.
  • Exceptional attention to detail and organizational skills
  • Exceptional verbal and written presentation and communication skills

EEO Statement

IMG College is an affirmative action-equal opportunity employer. It is the policy of IMG College not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, or veteran status.

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